Continua Council



Horst Merkle

President and Chairman

Director Information Management Sytems Diabetes Care,
Roche Diagnostics Corporation

Horst Merkle has served as the Director of Information Management Systems, Diabetes Care since 2003. In this position he is responsible for the proposal and the development of key components for the Roche Diabetes Care information management product portfolio with focus on interoperability/connectivity, tele-health and standardization.

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Paul Coebergh van den Braak

Vice President,

IP&S Manager Healthcare, Senior Director

Paul Coebergh van den Braak has more than 30 years of experience in managing product and technology development in various companies and application fields, with emphasis on software, electronics and ICT systems. Over the past decade he has been increasingly active in the field of medical devices and healthcare.

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Ian Hay

Vice President

Head of Emerging Ecosystems,

Ian has enjoyed a career of more than 21 years at Orange after joining Nokia Mobira when they were providing airtime provision for Cellnet and Vodafone, and since then have performed a very wide range of roles in Hutchison Cellular Services, initially through a series of technical roles designing and building IT and Network support systems, building up to creating an IT and Network department from scratch in Sweden; and then moving on to a more strategic role looking at new technologies and how they might be internalized through concept development, prototyping and rapid development.

In 2008, Ian moved over to international standardization and ecosystem development where he led projects that led to the creation of the Universal Charger Initiative and continues to focus on the implementation of the Universal Charger and wireless charging for a wider range of devices.

Since 2009, Ian started working on mHealth initiatives and became the Vice Chair of Continua Mobility Task Force in June 2010 where he has driven the development of new Use Cases to support standards for Mobile Health.  During the same period he has also been a lead contributor to the GSMA mHealth Embedded project covering architectures, regulatory impact and business models for mHealth.

 Rob Havasy    

Rob Havasy

Executive Director, Continua
Vice President, Personal Connected Health Alliance

Rob Havasy is Executive Director of Continua, and Vice President of the Personal Connected Health Alliance. Prior to joining PCHA, he served as Team Lead for Products and Technology at the Center for Connected Health, part of Partners HealthCare. At the Center Rob and his team built and managed the platform that enabled the Center to collect patient-generated data and integrate it with Partners’ enterprise clinical systems. While at the Center for Connected Health, he served as a Member of the Continua Board of Directors and Co-Chair of the Continua Market Adoption Working Group.  Before joining the Center, Rob held a variety of positions in sales, marketing and services with Enterasys Networks (now part of Extreme Networks), culminating as Service Operations Manager where he had responsibility for Maintenance and Professional Services offerings and for driving global service revenues of over $100 million annually. He began his career as a chemist at Leeman Labs, Inc., a manufacturer of laboratory instrumentation. Rob holds a B.S. degree in Environmental Science from Keene State College and an M.S. in Health and Medical Informatics from Brandeis University.

Council Members


Kaoru Hiraoka  

GM of Advanced Technology and Standardization, Mobile Phones Unit
Fujitsu Limited

Kaoru Hiraoka has more than 30 years experience in mobile phones and computer systems product planning, development and support within Fujitsu. From 1988, Mr. Hiraoka was a product manager of UNIX DB/DC system products and led the project of LAN and IP network introduction to Fujitsu.

In 2000, he transitioned to the Mobile Phones unit. During this period, he developed the mobile phone based intranet messaging system and other phone features. His current interest is Mobile Healthcare focusing on improving people's QoL using ICT technology. He has been a Board Member of Open Mobile Alliance since 2006. He holds BS and MS degrees in Electronic Engineerings from Osaka University.


Rick Cnossen

Director of Personal Health Enabling,
Intel Corporation Digital Health Group

Rick Cnossen is the director of Personal Health Enabling for Intel in its Digital Health Group with a focus on medical device interoperability standards. He is currently leading a large, international, cross-industry consortium, the Continua, focused on the establishment of an eco-system of interoperable, personal telehealth systems.

Mr. Cnossen serves on the HITSP Board of Directors and as a chairperson for the ISO/IEEE 11073 Medical Device Communications WG. He is a participating member of the ISO/IEEE 11073 Personal Health Data WG, the HITSP Consumer Perspectives Technical Committee, the Health Level Seven (HL7) Structured Document Technical Committee, the USB Personal Health Device WG, and the Bluetooth Medical Device Profile WG.

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Alan Hameed

Fujitsu Limited


Bryan Hallberg

Senior Manager,



Jayant Parthasarathy  

Innovation, Research and Development Group Director,
UnitedHealth Group

Jayant Parthasarathy (JP) started his career in healthcare designing nano-sensors and wireless chipsets to better understand neuronal functioning and aid Alzheimer's research. JP applied his understanding of sensor and wireless technology to design award-winning products at Nonin Medical Inc. to aid patients suffering from chronic cardio-pulmonary diseases. With a keen interest to commercialize his group’s inventions, he also launched the eHealth Business segment at Nonin to serve a global market in chronic respiratory care.

As Chair of the Technology Group at the Continua, JP led a world-wide group of architects from Fortune 50 companies and start-ups alike to develop industry-first guidelines to promote interoperability, improved care co-ordination and reduce integration costs for systems designed to aid personal health & fitness, chronic disease management and facilitate independence for an aging population.

Currently, as Director of the Innovation, Research and Development group at UnitedHealth Group, JP’s team led the concept and development of a comprehensive health management platform integrating social and mobile technologies, biometric devices, advanced analytics to discern crowd-sourced behavioral patterns and live coaching elements. He is working on emerging business concepts that aim to disrupt healthcare delivery as it is practiced today and significantly improve access to high quality and cost efficient care.

JP attended Purdue University and the University of Minnesota, where he received his Doctorate in Engineering.