Lilly joins Personal Connected Health Alliance
Lilly has joined the Personal Connected Health Alliance, a US non-profit organisation that aims to make health and wellness an effortless part of daily life. Alongside the pharma firm the PCH Alliance has also welcomed the likes of Samsung AT&T and IPSOS Healthcare.
As part of their membership each of the organisations can nominate an executive to the PCH Alliance board of managers - for Lilly this will be its director of software device solutions James Parshall.